An ultra-modern city with futuristic architecture, featuring sleek, white, high-rise buildings with integrated greenery and advanced transportation systems. In the foreground, a female model stands confidently wearing a high-tech, knee-length anorak made from light blue plasticized fabric, with padded, quilted sections and subtle LED lighting along the edges. The anorak reflects the sleek, futuristic surroundings, embodying innovation and technology. The model is placed in a contrasting, extreme natural environment — a majestic waterfall canyon with sharp, rocky cliffs and lush green trees. This highlights the anorak’s versatility and resilience. The scene showcases the brand’s values of innovation, sustainability, and cutting-edge design, as the model transitions seamlessly between urban and extreme environments. The lighting highlights the shine of the fabric and LED features of the anorak, making the jacket the focal point. The background includes both urban elements from a futuristic city and natural landscapes with flowing water and dramatic cliffs.